Premium Brand Panel

Premium Brand Panel is a Success!

The Premium Brand Panel, created by Warren Douglas Creative Brand Marketing, is an ongoing dialogue among carefully selected consumers of premium brands. Their dialogue and responses give us insight into the mindset of consumers who purchase premium.

What does it take at the point of sale to motivate a customer to spend more for one brand over another? And not just about one industry, one category, or one brand, but across multiple categories and industries? We’re interested in what goes on in the mindset of these consumers in categories that will survive—even thrive—in any economic environment.

  • Grocery
  • Utilities
  • Energy
  • Insurance
  • Healthcare
  • Home Furnishings & Remodeling
  • Lawn & Garden
  • Travel & Automotive
  • Health & Beauty
  • Restaurants
  • Pet Care & Products

After months of carefully selecting the appropriate research method, the right screening criteria, and the ideal panel traits, our Premium Brand Panel is finally underway. For more information, contact us or visit the Warren Douglas website. To participate in the conversation, visit the Warren Douglas Blog.



Based in Fort Worth, Texas, Warren Douglas is a marketing and advertising agency specializing in premium brands.
© 2009, Warren Douglas, LP.